Apple is looking at adding AI search engines from OpenAI, Perplexity, and Anthropic into Safari, Bloomberg reported on Wednesday.
Eddy Cue, Apple’s Senior Vice President of Services, made the statement during his testimony in the U.S. Justice Department’s lawsuit against Alphabet. Cue’s disclosure was part of his testimony regarding Apple and Google’s estimated $20 billion-a-year deal that makes Google the default search engine on Safari.
He noted that searches on Safari declined for the first time last month, a change that he attributes to the increased use of AI.
Cue also stated that he believes AI search providers will end up replacing traditional search engines like Google, which is why Apple actively looking at adding these services into its browser. However, Cue noted that these services probably won’t be the default, as he believes that they still need to improve.
Apple has already had some discussions with Perplexity, Cue said.
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